Advertising Archives

Ad Standards rules against ‘offensive’ Milkrun-Do You F*****g Mind collab

Tegan Jones

3 November 2022

An advertising collaboration between Milkrun and the Do You F*****g Mind podcast was removed for using 'offensive' language.

What is ‘dark advertising’, and how prevalent is it across platforms like Google and Facebook?

Advertising

Nicholas Carah, Aimee Brownbill and Amy Shields Dobson

9 September 2022

A new study audited the advertising transparency of seven major digital platforms. The results were grim.

“We spent our whole budget on this billboard”: Three brands taking advertising risks that are paying off

Advertising

Emma Elsworthy

6 September 2022

Ads — particularly the loud, everything-must-go types — can get a bad wrap, but they're not all bad. Here are three campaigns getting Australians talking at the moment.

Netflix plans new Australian subscription tier that includes ads and will cost around $8 per month

Advertising

Morganne Kopittke

6 September 2022

Global American streaming service Netflix has announced big plans to unveil its new advertising subscription tier in Australia before the end of this year.

Study finds 66% of Australians want junk food ads banned, but there’s a silver lining for small business advertisers

Advertising

Morganne Kopittke

30 August 2022

Two in three Australians agree that junk food advertising should be banned during children’s viewing hours, according to an Australia Institute study.

Is your ad actually working? Here’s how you can track brand recognition

Advertising

Lynda Schenk

7 July 2022

In the world of advertising, brand recognition can mean the difference between your business being front of mind for your audience, or just another fish in the sea.

Adidas sports bra ad featuring bare breasts banned after watchdog receives complaints

Advertising

Madeline Hislop

16 May 2022

The Adidas campaign, which ran across Twitter and as physical posters, featured images of the breasts of dozens of women, designed to show “how diverse breasts are”.

Why social activism can sometimes benefit a brand’s apolitical rivals

Advertising

Jessica Vredenburg and Katharine Howie

9 May 2022

Weighing in on a divisive issue becomes a calculated risk. Customers may stop buying a brand if it supports the “wrong” side of an issue, or supports it in the wrong way.

How this campaign is using $876,000 bottles of hand cream to help working mothers

Advertising

Jessie Tu

3 May 2022

The hand cream campaign will urge companies to engage with their female employees on the ways motherhood and career progression can work together.

Why your business needs a mobile phone policy

Samsung ad slammed for promoting “unsafe” night running for women

Advertising

Tarla Lambert

2 May 2022

A video campaign launched by Samsung has been slammed widely across social media after depicting a woman running freely at night.

Marketing

Ad Standards rules against ‘offensive’ Milkrun-Do You F*****g Mind collab

What is ‘dark advertising’, and how prevalent is it across platforms like Google and Facebook?

“We spent our whole budget on this billboard”: Three brands taking advertising risks that are paying off

Netflix plans new Australian subscription tier that includes ads and will cost around $8 per month

Study finds 66% of Australians want junk food ads banned, but there’s a silver lining for small business advertisers

Is your ad actually working? Here’s how you can track brand recognition

Adidas sports bra ad featuring bare breasts banned after watchdog receives complaints

Why social activism can sometimes benefit a brand’s apolitical rivals

How this campaign is using $876,000 bottles of hand cream to help working mothers

Samsung ad slammed for promoting “unsafe” night running for women

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