Marketing Archives

Four times Aussies brands got commemoration very, very wrong

Emma Elsworthy

11 November 2022

It's not always easy for brands to mark notable days in a way that nods to the commercial offering without coming off a little on the nose.

Elon Musk kills ‘official’ label one day after launching, Twitter manager claims it’s still alive

Social Media

Tegan Jones

10 November 2022

Elon Musk has added to the confusion that is Twitter right now by killing the 'official' label just one day after it was announced. Or did he?

Khloe Kardashian spruiked this Aussie founder’s product to 15 million viewers. Here’s what she learnt about influencer marketing

Branding

Emma Elsworthy

9 November 2022

After Khloe Kardashian posted an Instagram reel about Tara Simich's Mermade Waver, sales surged globally almost immediately, and most of the stock was wiped from the shelves.

Should businesses pay Elon Musk’s $8 Twitter verification fee? PRs share their expert advice

Public Relations

Tegan Jones

9 November 2022

Twitter's uncertain future has made it a brand risk in the eyes of Aussie PR professionals. But they're still telling clients to pay the $8.

What Roxy Jacenko learnt at the top as the ‘PR Queen’ walks away from Sweaty Betty

Leadership

Emma Elsworthy

4 November 2022

Jacenko tells SmartCompany that the high point of her 18 years as the monarch of Sweaty Betty was actually yesterday when she hung up her crown for good.

Liquid Death broke all the rules in the wellness sector, to deliver a marketing masterstroke

Marketing

Dan Monheit

4 November 2022

Escaping the confines of category conventions is a fast track to getting noticed, says Dan Monheit from creative agency Hardhat.

Ad Standards rules against ‘offensive’ Milkrun-Do You F*****g Mind collab

Advertising

Tegan Jones

3 November 2022

An advertising collaboration between Milkrun and the Do You F*****g Mind podcast was removed for using 'offensive' language.

new clients return-to-office-transition family inclusive workplace mental health job insecurity

Why small businesses should never onboard new clients in November or December

Marketing

Nicole Jameson

3 November 2022

If you bring new clients on during the November to December danger zone they may not see the best of you or you the best of them.

budget-conscious consumers second-hand clothes shopping

How to retain budget-conscious consumers as the cost of living rises

Business Advice

Lynda Schenk

2 November 2022

Here’s how you can adjust your marketing strategies to maintain customers and tap into the current budget-conscious consumer market.

Bunnings axes the catalogue, but has the hardware titan made a huge mistake?

Marketing

Emma Elsworthy

31 October 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix.

Marketing

Four times Aussies brands got commemoration very, very wrong

Elon Musk kills ‘official’ label one day after launching, Twitter manager claims it’s still alive

Khloe Kardashian spruiked this Aussie founder’s product to 15 million viewers. Here’s what she learnt about influencer marketing

Should businesses pay Elon Musk’s $8 Twitter verification fee? PRs share their expert advice

What Roxy Jacenko learnt at the top as the ‘PR Queen’ walks away from Sweaty Betty

Liquid Death broke all the rules in the wellness sector, to deliver a marketing masterstroke

Ad Standards rules against ‘offensive’ Milkrun-Do You F*****g Mind collab

Why small businesses should never onboard new clients in November or December

How to retain budget-conscious consumers as the cost of living rises

Bunnings axes the catalogue, but has the hardware titan made a huge mistake?

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