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ai marketing

Marketing

Where most businesses fail when using AI-powered marketing

Marketing needs AI. But AI needs marketing thinking to realise its full potential.

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Article

Harvard Business Review

Latest Marketing

Why Walmart entering Roblox is a lesson in metaverse marketing

Marketing

Tegan JonesArticle

spewy

How the founder of Spewy rebranded her seven-figure business

Marketing

Jo HardieArticle

Odette Barry purpose-led pr

How brands like Who Gives a Crap and Heaps Normal benefit from purpose-led PR

Marketing

Odette BarryArticle

metaverse-future

Is the metaverse really the future of human interaction? HBR investigates

Marketing Emerging Technology

Harvard Business ReviewArticle

customer-reviews

How to use customer reviews to drive better business results

Marketing Branding

Cameron BuckleyArticle

seo-expert

Seven questions to ask before hiring an SEO expert

Marketing SEO

Jamie PressArticle

Best of Inspiration

Francesca Jewellery has donated nearly $1 million to Aussie charities through its Awareness Bracelets. Here’s how it did it

COVID-19 forced Thankyou to rebuild its supply chain, but it also saved the business

Bon Maxie’s founder nailed a niche in the accessories market, using Instagram to grow a seven-figure business